Open Call - EIC Winter School: Start the year off strong and sharpen your marketing skills!
The months are getting colder, the days are growing shorter, winter is truly upon us. To help you warm up these days, the European Innovation Council Business Acceleration Services is inviting all EIC-funded beneficiaries to join us for the EIC Winter School. After the success of the EIC Summer School last year, the EIC Winter School is another unique opportunity to sharpen your skills. Together with Clear Europe, one of the leading media and communication training companies in Europe, we will be offering three distinct online marketing courses from 29 January till 12 February 2021. It’s time to pull out the 2021 calendars and join us in the digital classroom.
Running a start-up means doing a lot with little time and money. People have to wear different hats simultaneously, from research and product development to sales and marketing. Especially the latter, marketing, can be a tough nut to crack with limited resources: How do you effectively (and creatively) manage your social media accounts? How do you make sure that customers and potential business partners can find you among the thousands of Google-hits? Get your answers during the three sessions, in collaboration with Clear Europe.
Under the EIC Winter School umbrella, three separate trainings will be organised, taking place each Friday morning (09.00 till 13.00 CET), from 29 January till 12 February 2021. All sessions will be interactive and hands-on, with exercises and discussions throughout to help apply what is learned.
Even though each training has its own registration, EIC-funded innovators are encouraged to participate in all three sessions. We will welcome a maximum of 25 participants in each session, on a first-come, first-served basis.
In order to register, simply access the application form for each of the training(s) of your choice.
- 29 January 2021 (09.00-13.00 CET) - Streamline your strategy: marketing essentials for small companies
Marketing can be an overwhelming topic for growing businesses, but it doesn’t have to be! In this session geared towards micro and small companies, learn how to streamline (and sometimes automate) your marketing processes.
We will also explore the key elements of developing an effective marketing strategy as well as gain a better understanding of which digital channels are right for your company.
- 5 February 2021 (09.00-13.00 CET) - Under the influence: working with influencers and paid social campaigns
Is your company ready to take its digital presence to the next level? Learn how to develop cost-effective and successful paid ad campaigns on social media and search, as well as how to utilise A/B testing and third-party tools.
We will also look at how to identify and work with influencers, plus an overview of recent developments and trends in social media advertising.
- 12 February 2021 (09.00-13.00 CET) - Joining the ranks: understanding content writing and SEO for small companies
If you’ve ever wondered how certain search results rank higher than others, then this session is for you. Understanding SEO can set your company apart from the competition, as well as save you time and money on content creation efforts.
In this session, learn about the basics of SEO and why it’s a key part of any content marketing strategy. We’ll explore keyword research, what SEO is and what it is not, best practices and tips to get your content ranked higher on Google (and elsewhere).
Please use our contact form if you have any queries on this initiative presented by the EIC Business Acceleration Services (please choose “EIC Winter School” as the subject).
About Clear Europe
Clear Europe is one of the leading media and communication training companies in Europe, offering more than 20 courses ranging from how to master social media to how to write memorable speeches. Our approach is to equip professionals with the concrete skills they need to communicate better through interactive, tailor-made workshops. We also offer writing, editing and advisory services that are fully customised to your projects' needs.
About the trainer
Ali Colwell is a social media trainer, copywriter and Clear Europe’s Head of Business Development. She is an ace writer and an avid tech enthusiast who can take highly complex concepts and turn them into clear, easy-to-understand communication. Her previous work includes helping finance and technology companies in Belgium and New York elevate their social media branding.
Are you looking for more events?
This opportunity is brought to you by the EIC Business Acceleration Services. The Community Events are recurrent activities of the Business Acceleration Services. Keep the eyes on the EIC Community and BAS Calendar for further details!