Stories - Looking to the future of events: ContentFlow and its video streaming solution
Covid-19 continues to force remote work, and many companies are switching to online approaches as an alternative to in-person activities. The virtual platforms have come to the rescue and innovation helps fulfil the needs of the events industry. The EIC-funded company ContentFlow is a good example of this trend. With its in-house streaming engine, the German startup is getting more attention than ever.
Contentflow enables its clients to live-stream content to all current social media platforms, including YouTube, Facebook, and Twitch as well as directly to websites.
On Linkedin, Contentflow explains how the idea behind the Cloud-Based Streaming SaaS Platform started. The history of the CEO is intertwined with the history of this project. Sebastian Serafin started as an Event Manager in Berlin, and part of his role included hosting several international conferences. To increase awareness and audience engagement, he wanted to live-stream these events across all of the channels and make the recordings available as soon as possible. Sebastian realised quickly that this would not be easy and cheap, and decided to transform this challenge into a new business opportunity.
“When I worked in event management, making events available to a broad audience meant choosing between many different options, each specialising in one area only. I saw the need for a one-stop solution that didn’t require extensive AV knowledge,” explained Sebastian Serafin, CEO of Contentflow.
In 2015, Sebastian and Gregor Landwehr (COO of Contentflow) pulled up their socks and created Contentflow. With this innovation for live streaming events, videos can be edited in real-time with the built-in editing tool and posted immediately on social channels or stored for post-event documentation. The system offers a variety of dissemination options such as web page embedding. Users can re-stream to all social media channels and automatically add multiple-language subtitles. An embedded chat facility also encourages the audience to engage.
Current customers include Red Bull, Electronic Sports League (ESL) and the Tagesschau/Channel 1 in Germany. With a spike in usage driven by the current COVID-19 pandemic and the large-scale use of virtual gatherings, the team is optimising the system before onboarding new customers.
“We are confident that we are close to realising ‘the’ go-to video streaming solution for the European market,” added Serafin.
The German company received Phase 1 and Phase 2 Grants from the European Innovation Council and a €2 million seed round investment from leading venture capital firms and angel investors in 2018. With the EU funding, Contentflow was able to conduct qualitative interviews with several market leaders, potential customers and partners, resulting in insights into the future of the market.