The European Innovation Council Business Acceleration Services and Trelleborg invite you to apply to our joint EIC Corporate Day on 25 & 26 May 2021. This specially designed service is meant to gear up your collaboration with the Swedish engineering group and forge new partnerships.


Trelleborg Wheel Systems is a leading global supplier of tires and complete wheels for agricultural and forestry machines, material handling, construction vehicles, motorcycles and other specialty segments. It offers highly specialized solutions to create added value for customers. As part of its innovation journey, Trelleborg  will team up with the European Innovation Council to launch challenges and to generate new ideas and evaluate potential synergies with innovative and dynamic companies. Innovation is one of Trelleborg Group’s core values, and, as part of its strategic direction, smart and sustainable solutions are key for its future growth and success.


Applications are open until 8 April 2021


EIC-beneficiaries who are selected to attend the EIC Corporate Day with Trelleborg on 25 & 26 May 2021, will have access to specific training, pitching, pre-arranged meetings with top decision-makers from Trelleborg and the possibility to network with high-level partners and like-minded innovators in a dedicated online event.


Who can apply?

Trelleborg is looking for EIC start-ups working on innovative and disruptive approaches for:


1)    Connected tires & vehicles for specialty tires applications

Since its invention in mid of 1800, a tire has always played a key role in moving people and goods around the globe. The function is still the same after almost 2 centuries, but the new technologies have offered totally new perspectives. Thanks to a new generation of sensors and devices, topics like safety, performance optimization, preventive maintenance are valid for tires as well. This is even more valuable when a tire is able to talk to the vehicle and remote devices. This trend is growing on passenger cars  and trucks segments, but there is still a large space for growth when it comes to specialty tires, such as those for agricultural or construction vehicles. Trelleborg is looking for solutions that can be integrated in its premium products and which can generate value for its customers namely:

  • measuring tire wear
  • calculating cost per hour
  • geo-referencing the tire on a map
  • following the product across its entire life


2)    Green & renewable materials for production

As part of its “50 by 25” climate target, to reduce CO2 emissions by 50% by 2025, and its continuous focus on finding sustainable materials, Trelleborg is looking for new raw materials or recycled elements that can be included in its product, guaranteeing the same premium standards and creating less impacts for the globe. The innovation can be targeted at the type or quantity of the materials used as well as the production process itself. Tires are made essentially from polymers, steels, cords and other chemicals: all of these elements could be totally or partially replaced by more sustainable elements, which can potentially also simplify the current complexity associated to the sourcing and to the supply chain of the current materials. An area of interest is represented by materials coming from proximal markets, so elements which are not yet used in the tire industry and which instead a waste for other industries.


3)    Marketing digital solutions for B2B industries

Over the last decade, marketing processes and tools have been quickly transforming, adopting new technologies as well as new communication channels, shortening the distance between the brand and the customers, digitalizing the sales process. While most new solutions have been designed in the framework of B2C consumer marketing, there is an increasing need of tailored solutions that can accelerate the business of large B2B companies that need to understand and influence end users behaviors. Trelleborg is striving to look for something really innovative that can be applied on a global scale, with the ultimate goal to support the brand and the commercial activities for its premium products and solutions. Some examples of projects that are changing the daily work of Trelleborg’s Marketeers:

  • New Sales & Marketing automation processes and tools
  • New ways of engaging consumers while enhancing brand loyalty
  • Digitalize and gamify part of the sales process
  • New branding creativity
  • Virtual exposure to increase brand equity


4)    Smart factories & production processes digitalization

As most of the global large companies, Trelleborg is intensively investing in the industry 4.0 for its factories, with the aim to increase productivity and quality and reduce operational costs. Trelleborg Wheel Systems has 14 plants across 4 continents, therefore the need of connecting them remotely is an essential step to manage such a wide footprint.

Preventive maintenance, enhanced safety, centralized reporting and planning and guaranteed business continuity in case of troubles are some of the elements Trelleborg has put at the center of its agenda when it comes to smart factories. Ideally, each solution will be first tested in a pilot plant, and the progressively rolled out on a global scale in order to achieve an alignment in terms of technological standard and maximize the economies of scales.


Opportunities for selected EIC-funded SMEs

  • Privileged access to one of the world’s leading companies with the potential to initiate strategic partnerships along with increased visibility and possible access to new markets
  • Networking opportunities with relevant business counterparts based on your company profile
  • Personalised online training on pitching techniques and Trelleborg’s specifications before the event 
  • Services related to support before, during and after the event



You can apply by clicking on the following link: LINK

After logging in with your EU-Login, please fill in the respective form.

In your application form, you should include the answer to the questions:

  • What is your business compliance with the event?
  • What are your expected specific synergies/outcomes for your potential business with the Corporation?

Please acknowledge the information you provide on the application form will be shared with Trelleborg to maximise potential benefits and ensure the effectiveness of meetings. Trelleborg based on its business interests, will select the final participants among the applicants.

The Business Acceleration Services will contact all applicants once the selection process has been concluded. However, this contact does not include feedback or recommendations to those not selected


Additional information


About Trelleborg Group

Trelleborg is a world leader in engineered polymer solutions that seal, damp and protect critical applications in demanding environments. Our innovative engineered solutions accelerate performance for our customers in a sustainable way.


About the EIC Business Acceleration Services

This opportunity is brought to you by the EIC pilot Business Acceleration Services. Read our report on EIC Corporate Days and watch our EIC Corporate Day video to learn more about what we do and how we do it. To explore other opportunities to connect with the largest corporates in Europe, keep an eye on our events page

All participants are expected to fill out a brief satisfaction survey shortly after the event and a business impact survey after six months. Failure to do so may lead to exclusion from future Business Acceleration Services.


Cancellation policy

Cancellations will only be considered in duly documented cases of “force majeure”. Unjustified cancellation can lead to exclusion in future Business Acceleration Services events. For additional information, please refer to our helpdesk: https://community-smei.easme-web.eu/contact (please choose “EIC Corporate Day with Trelleborg” as the subject). 

Latest news

No news was found.